It’s coming up on a year since Matt Cutts announced that social signals are absolutely used as ranking factors for your content, but that’s not what I’m going to talk about here i’m going to talk about other ways that social can drive organic traffic to your site outside of links being retweeted or publicly shared by influencers.
Personalization
If you perform a search on Google for SEO, you’ll see something similar to the image below (I stripped out the paid ads). Note the position of the various results, especially the third result with is for a completely different definition of SEO.
It looks a bit different. Suddenly there are people that I’m connected to with my Google account showing up under results they’ve indicated that they like, through some form of sharing.
The first two results are the same, but Aaron Wall’s site SEOBook.com, which was sitting in fifth when I wasn’t logged in, is now third for me. In fourth I now see the SEOmoz.org home page. When I wasn’t logged in, there were articles from SEOmoz in 9th and 14th, but their home page wasn’t showing until 21st position, way down the SERPs. Thanks to Keri there’s a much higher chance that I would click on it with it being 17 places higher than it normally ranks.
Alternative Health News
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Personalization
If you perform a search on Google for SEO, you’ll see something similar to the image below (I stripped out the paid ads). Note the position of the various results, especially the third result with is for a completely different definition of SEO.
It looks a bit different. Suddenly there are people that I’m connected to with my Google account showing up under results they’ve indicated that they like, through some form of sharing.
The first two results are the same, but Aaron Wall’s site SEOBook.com, which was sitting in fifth when I wasn’t logged in, is now third for me. In fourth I now see the SEOmoz.org home page. When I wasn’t logged in, there were articles from SEOmoz in 9th and 14th, but their home page wasn’t showing until 21st position, way down the SERPs. Thanks to Keri there’s a much higher chance that I would click on it with it being 17 places higher than it normally ranks.
Alternative Health News
Read More
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