When investing in search marketing strategies for digital media it pays to offer images and coupons, according to new research.
A recent study by MarketingSherpa found that using tactics such as search engine optimisation, listing business phone numbers, images and coupons were all effective in increasing consumer conversion and site traffic numbers.
BrightLocal also suggested in a recent study that 37 per cent of US Google searchers looking for a local business would give a company more attention and consideration if its search results included business images or a brand logo.
Online coupons are becoming an especially popular direct marketing tool, as eMarketer recently estimated that nearly half of adult internet users in the US will redeem these web derived vouchers either online or offline this year.
Noah Elkin, principal analyst of the firm, claimed that by using online coupons, businesses can expand their web marketing, while enticing a greater consumer market.
"Even as the sputtering economy attempts its recovery, the popularity of couponing has continued, spurred in part by the burgeoning daily deals space," Mr Elkin argued.
He later went on to suggest that: "Mobile coupons will play a central role in broadening the appeal and acceptance of digital coupons among shoppers," as a growing number of web savvy consumers now use internet services on smartphones or tablet devices.
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A recent study by MarketingSherpa found that using tactics such as search engine optimisation, listing business phone numbers, images and coupons were all effective in increasing consumer conversion and site traffic numbers.
BrightLocal also suggested in a recent study that 37 per cent of US Google searchers looking for a local business would give a company more attention and consideration if its search results included business images or a brand logo.
Online coupons are becoming an especially popular direct marketing tool, as eMarketer recently estimated that nearly half of adult internet users in the US will redeem these web derived vouchers either online or offline this year.
Noah Elkin, principal analyst of the firm, claimed that by using online coupons, businesses can expand their web marketing, while enticing a greater consumer market.
"Even as the sputtering economy attempts its recovery, the popularity of couponing has continued, spurred in part by the burgeoning daily deals space," Mr Elkin argued.
He later went on to suggest that: "Mobile coupons will play a central role in broadening the appeal and acceptance of digital coupons among shoppers," as a growing number of web savvy consumers now use internet services on smartphones or tablet devices.
Read More
1 comment:
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