More than 10 years ago, Don Chernoff introduced SkyRoll.com with the idea that a Web site could better explain his unique carry-on luggage and provide another sales channel for his products. Those sales, however, have been disappointing the idea for the SkyRoll line of products came out of Mr. Chernoff’s experiences as a frequent flier. One particular flight gave him the inspiration. “I’m watching this guy trying to fit this ungainly garment bag into the overhead bin, not a pretty sight,” Mr. Chernoff explains on his site.
Mr. Chernoff, who was trained as a materials engineer and computer chip maker for Intel, went home and created the prototype for the SkyRoll carry-on. “I bought a section of very large diameter PVC tubing, about the width of my suit jacket,” he continues. “I also bought some fabric and Velcro and enlisted a friend who was handy with a sewing machine to help make an outer cover. I wrapped the suit around the PVC and held it there with the cover. It worked. The suit came out wrinkle free. I had a concept but was a long way from a product you could actually use to travel.”soon after, he was in business. Fast forward 19 years and the SkyRoll products are available at certain retail outlets and online.
While Mr. Chernoff says he is happy with the look of his site, he is extremely disappointed in his sales in an effort to increase online sales, Mr. Chernoff had the site redesigned a year ago at a cost of about $2,000, but it hasn’t helped. He has also tried a variety of paid and unpaid marketing tactics to bolster traffic and sales, but he has gotten very little return on his time and money. He tried using Google AdWords, but spent only a few hundred dollars and found that it did little to help. The results for unpaid search were disappointing as well.
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Mr. Chernoff, who was trained as a materials engineer and computer chip maker for Intel, went home and created the prototype for the SkyRoll carry-on. “I bought a section of very large diameter PVC tubing, about the width of my suit jacket,” he continues. “I also bought some fabric and Velcro and enlisted a friend who was handy with a sewing machine to help make an outer cover. I wrapped the suit around the PVC and held it there with the cover. It worked. The suit came out wrinkle free. I had a concept but was a long way from a product you could actually use to travel.”soon after, he was in business. Fast forward 19 years and the SkyRoll products are available at certain retail outlets and online.
While Mr. Chernoff says he is happy with the look of his site, he is extremely disappointed in his sales in an effort to increase online sales, Mr. Chernoff had the site redesigned a year ago at a cost of about $2,000, but it hasn’t helped. He has also tried a variety of paid and unpaid marketing tactics to bolster traffic and sales, but he has gotten very little return on his time and money. He tried using Google AdWords, but spent only a few hundred dollars and found that it did little to help. The results for unpaid search were disappointing as well.
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