Earnest Hemingway once wrote a complete, compelling story in just six words:
“For sale: baby shoes, never worn.”
A great museum’s curation is defined not only what’s inside, but what’s also left out.a solution should be as simple as possible, and no simpler 20% of the work gets 80% of the results the Problem With Marketers Marketing Themselves
I’ve been taking a close look at our industry these past few months. As I looked at Ontolo’s marketing tools, the marketing tools of our competitors, and the marketing content that’s pumped out on a daily basis, I began to notice something peculiar as you know, value is interpreted, in part, by the difficulty of the task. The more difficult the task, often, the more valuable it is to get the task done.
Online marketers are in an interesting position: The easier it is to market your business online, the less they get paid. Compared to other marketing practices, content costs (blogging, etc) are significantly lower to produce. The pervading mentality seems to be “Why not create inexpensive content that makes marketing look more difficult and, thereby, allow us to charge more for our work?” i don’t think this is a conscious deception, that’s not what I’m saying. But I am saying that the nature of the online marketing ecosystem promotes this kind of mentality.
India Map
“For sale: baby shoes, never worn.”
A great museum’s curation is defined not only what’s inside, but what’s also left out.a solution should be as simple as possible, and no simpler 20% of the work gets 80% of the results the Problem With Marketers Marketing Themselves
I’ve been taking a close look at our industry these past few months. As I looked at Ontolo’s marketing tools, the marketing tools of our competitors, and the marketing content that’s pumped out on a daily basis, I began to notice something peculiar as you know, value is interpreted, in part, by the difficulty of the task. The more difficult the task, often, the more valuable it is to get the task done.
Online marketers are in an interesting position: The easier it is to market your business online, the less they get paid. Compared to other marketing practices, content costs (blogging, etc) are significantly lower to produce. The pervading mentality seems to be “Why not create inexpensive content that makes marketing look more difficult and, thereby, allow us to charge more for our work?” i don’t think this is a conscious deception, that’s not what I’m saying. But I am saying that the nature of the online marketing ecosystem promotes this kind of mentality.
India Map
No comments:
Post a Comment