If news breaks about your business or the industry that your business is in, you most likely want to react, and be seen reacting, to it as soon as possible. Companies try to stay on both sides of this web marketing race by being so-called "thought leaders" in their industries, producing complex, deeply-produced and ultimately pricey Web content that tracks industry and company news.
But this thought leadership strategy has a downside: Creating the content for even a modest blog is a full-time job, not to mention maintaining a Twitter feed and a Facebook page, while scanning the Web for news. But there is at least one tool that aims to streamline the way businesses produce and publish content to support their Web marketing efforts.
Curata is an online search curation and content posting tool that automatically gathers relevant articles and links from the Web and posts that content to a company's Website. It was launched last year, by Cambridge, Mass.-based marketing solutions firm HiveFire Inc.
Considering how critical having an engaging Web news presence can be for businesses, we tested a trial version of Curata. For about six weeks, we applied Curata's capabilities to a sports technology blog we created ourselves by hand. Here's what we found:
Read more:
But this thought leadership strategy has a downside: Creating the content for even a modest blog is a full-time job, not to mention maintaining a Twitter feed and a Facebook page, while scanning the Web for news. But there is at least one tool that aims to streamline the way businesses produce and publish content to support their Web marketing efforts.
Curata is an online search curation and content posting tool that automatically gathers relevant articles and links from the Web and posts that content to a company's Website. It was launched last year, by Cambridge, Mass.-based marketing solutions firm HiveFire Inc.
Considering how critical having an engaging Web news presence can be for businesses, we tested a trial version of Curata. For about six weeks, we applied Curata's capabilities to a sports technology blog we created ourselves by hand. Here's what we found:
Read more:
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