Monday, November 07, 2011

Online Video Ad Response Varies Greatly By Age Group

online video Ad
There is plenty of talk of how the younger generation that has grown up in this hyper digital age. Those who are selling advertising talk about the sheer numbers. How many young people watch video online, how many hours of video they consume and on and on that’s fine but advertisers need to know if people respond to ads a new study shows that the younger the video watcher the less likely they are to be interested in ads.

The study done by Burst Media and reported by eMarketer shows just how people respond to online video ads by age group it is important to note that the audience for younger viewers of online video is a much larger percentage of the total number of people in that age group. eMarketer reports

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