Organisations of all sizes are beginning to recognise the benefits associated with the use of social media as part of effective online marketing campaigns, but many are failing to embrace it to the highest degree.
This is the opinion of Simon Curtis, senior vice-president of strategic sales and business development for YES-Wallet.com, who suggested that many firms do not understand the extent of promotion online publicity can provide during the economic struggle.
"It is no good trying to be good at social media if your brand image and promotion in other channels does not match your social media image," he explained.
Mr Curtis claimed that social media's individual "culture" needs to be understood by users trying to connect with a particular audience in order to attract a higher rate of custom.
He also suggested that, due to the ever-increasing popularity of websites such as Facebook and Twitter, brands are becoming more clued up regarding the possibilities associated with using such pages to promote their products and offers.
"Most businesses are aware of the benefits of social media and have started to embrace it in their marketing and promotional activity. So today, you can see that many businesses are represented on Facebook and have Twitter feeds," Mr Curtis added.
Alternative Health News
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This is the opinion of Simon Curtis, senior vice-president of strategic sales and business development for YES-Wallet.com, who suggested that many firms do not understand the extent of promotion online publicity can provide during the economic struggle.
"It is no good trying to be good at social media if your brand image and promotion in other channels does not match your social media image," he explained.
Mr Curtis claimed that social media's individual "culture" needs to be understood by users trying to connect with a particular audience in order to attract a higher rate of custom.
He also suggested that, due to the ever-increasing popularity of websites such as Facebook and Twitter, brands are becoming more clued up regarding the possibilities associated with using such pages to promote their products and offers.
"Most businesses are aware of the benefits of social media and have started to embrace it in their marketing and promotional activity. So today, you can see that many businesses are represented on Facebook and have Twitter feeds," Mr Curtis added.
Alternative Health News
Read More
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