The big day is almost upon us. Tomorrow, billions of televisions around the world will be tuned into the wedding of the future King of England, Price William of Wales, to his fiancée Kate Middleton.
Regardless of what you think of the Royals (or marriage for that matter) there is no mistaking that this is a likely to be one of the biggest events of the year. And big events with big audiences mean big opportunities for smart marketers.
With this in mind, here are 10 marketing lessons from the Royal Wedding – it's not too late to use some in your business.
Become an expert
With the media desperate for any sort of content in the lead-up to the wedding, an army of business people – from fashion designers right down to humble bridal shop managers – have emerged to pontificate on everything from bridal dresses, wedding cars, wedding cakes and even cutlery. In most cases, these people aren't privy to the actual details of the wedding, but that doesn't matter – they are "experts" in their field and therefore have a platform.
Back it up with social media
Any event with a big television audience is almost guaranteed to create huge social media traffic and the royal wedding is no different. With this is mind, any promotion or marketing must be supported by an appropriate social media campaign – something the Royal Family itself is doing well with a steady stream of Tweets from its account @ClarenceHouse.
One of the best examples of a specific social media campaign comes from Schweppes, which is itself an official supplier to the Royal Family. The company, which is selling a special range of Royal Wedding-branded bottles, has created a virtual giant wedding card on Facebook for users to sign.
Read More
Regardless of what you think of the Royals (or marriage for that matter) there is no mistaking that this is a likely to be one of the biggest events of the year. And big events with big audiences mean big opportunities for smart marketers.
With this in mind, here are 10 marketing lessons from the Royal Wedding – it's not too late to use some in your business.
Become an expert
With the media desperate for any sort of content in the lead-up to the wedding, an army of business people – from fashion designers right down to humble bridal shop managers – have emerged to pontificate on everything from bridal dresses, wedding cars, wedding cakes and even cutlery. In most cases, these people aren't privy to the actual details of the wedding, but that doesn't matter – they are "experts" in their field and therefore have a platform.
Back it up with social media
Any event with a big television audience is almost guaranteed to create huge social media traffic and the royal wedding is no different. With this is mind, any promotion or marketing must be supported by an appropriate social media campaign – something the Royal Family itself is doing well with a steady stream of Tweets from its account @ClarenceHouse.
One of the best examples of a specific social media campaign comes from Schweppes, which is itself an official supplier to the Royal Family. The company, which is selling a special range of Royal Wedding-branded bottles, has created a virtual giant wedding card on Facebook for users to sign.
Read More
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