Online marketing budgets are highest for the retail sector - and are likely to stay that way for some time to come.
Figures published by eMarketer put the industry's combined allowance for online marketing campaigns at $5.73 billion (£3.52 billion) in 2011.
This represents a total increase of 26.5 per cent compared with 2009, in a period when web marketing budgets in general grew by a slightly smaller 25.8 per cent.
Retail seems set to dominate spending until at least 2015, rising almost to the 11-figure mark in dollar terms.
By the middle of the decade, the sector's combined budget is forecasted by eMarketer to hit $9.36 billion, up by 63.4 per cent.
That compares with total growth across all industries of a predicted 56.1 per cent, to reach $44.5 billion.
Read More
Figures published by eMarketer put the industry's combined allowance for online marketing campaigns at $5.73 billion (£3.52 billion) in 2011.
This represents a total increase of 26.5 per cent compared with 2009, in a period when web marketing budgets in general grew by a slightly smaller 25.8 per cent.
Retail seems set to dominate spending until at least 2015, rising almost to the 11-figure mark in dollar terms.
By the middle of the decade, the sector's combined budget is forecasted by eMarketer to hit $9.36 billion, up by 63.4 per cent.
That compares with total growth across all industries of a predicted 56.1 per cent, to reach $44.5 billion.
Read More
No comments:
Post a Comment