U.S. Postal Service to aid small business marketing efforts

While today's small business may be adopting social media and online business promotion technologies at a more rapid rate - often at the expense of traditional print techniques - the United States Postal Service has launched a new effort to show entrepreneurs that direct mail should still be a part of their marketing mix.

The USPS is hosting more than 1,300 "Grow Your Business" days across the country to introduce its new program, called Every Door Direct Mail, Post & Parcel reports.

The program was devised after receiving feedback from small business owners who said that certain permit and mailing fees as well as mailing list requirements were proving to be financial barriers to companies that wanted to use direct mail services such as saturation mailing.

And already, the program appears to be popular. Despite only being open for registration since last week, approximately 500 small businesses have already signed up, David Mastevich, manager of catalogs, periodicals and saturation mail for the USPS, told the source.

"We're getting very, very good stories from businesses across the country, that this is fitting with exactly what they are looking for," he added.

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