Monday, April 25, 2011

Online marketing for hotels and tourism

online marketing
In recent years, the tourism industry has been moving forwards and the introduction of many new hotel chains, independent lodging facilities and travel agencies has broadened opportunities for travellers.
Tourists are also finding that popular online channels are helpful for investigating availability and rates for multiple reservations, such as lodging, ticketing, airlines and car rentals, via the Internet. For suppliers, the same online channels can reduce supply-chain costs, improve services and enable new distribution technologies.

Online channels for the tourist industry are now growing faster than offline channels, as a greater proportion of the population goes online and begins to use the Internet more intensively. The number of people turning to the Internet for vacation and travel planning has increased dramatically. There seems to be millions of vacation-planning websites out there!

The best example is TripAdvisor, which provides reviews and photos, along with advice on hotels, attractions and restaurants for people scheduling their next trip. This is why most travel providers are now increasing their marketing budgets for online tools. Travel is the most frequently sold thing on the Internet and the trend is accelerating.

Getting Internet users to visit your website will surely increase your revenue opportunities, as long as your website is effective - that is, informative, competitive, usable and creditable.

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2 comments:

Samual said...

I really appreciate you for posting such a great post. The interactive characteristics of Internet marketing in terms of providing instantaneous responses and the ability to extract these responses to create constructive data are the unique qualities of the medium. Internet Marketing is basically the marketing of products and/or services over the internet.

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Unknown said...

Great article. Thanks for sharing these tips its always good to see advice on ways to avoid hurting your SEO and verifies the importance of avoiding black hat techniques for businesses. Will share with our clients here at Dydacomp as many might think black hat tatics are a good way to get easy SE credit.

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