Wednesday, April 13, 2011

Maruti logs into Google for online marketing drive

Maruthi
What does a car company have in common with an internet search engine brand? Actually a lot. Auto market leader Maruti Suzuki is looking to tie up with Google among other domain specialists for a more focused foray into the digital marketing space. The company, which is already "working closely" with the search engine biggie, will also forge similar tie-ups with other "specialists," said a senior Maruti Suzuki executive.

"The digital media is changing fast and we feel we require a specialist because we don't have the expertise needed for it," said Shashank Srivastava, chief general manager (marketing), Maruti Suzuki. "So we need to engage specialists for the job and these will be specialists who have domain knowledge about a particular area."

Maruti and Google, he said, have been working closely on "search engine optimization and online reputation management" initiatives. In other words, Google helps Maruti track any traffic that uses words that are relevant to the company. "The search engine helps to catch relevant words online so Maruti can track and even take action if need be," said Srivastava. It means that if you have posted something about Maruti's service or products on Facebook or Twitter, the search engine will alert the company which can then address your grievance if any.

Maruti is also working closely with other domain specialists like the Singapore-based company Affle for sms/mobile marketing.

Read More

No comments: