Social Media Monday is a weekly feature that helps businesses and consumers understand how to use social media tools to their best advantage. This week, Mark Shapiro, a San Diego PR consultant, looks at ways online video can help business marketing. Find him on Twitter @SRSTechPR or on the Web at www.srs-techpr.com.
Online video is one of today’s most engaging and powerful social-media marketing mediums.
It’s a wonderful tool for showing what your company does, explaining how your products work and spotlighting customer testimonials. Many businesses want to use video to help them market their products and services but don’t know how to do it well.
To be effective, a Web video has to look good, sound clean, and be short.
You don’t have to hire a professional video producer to shoot your online videos. You can do it yourself if you just remember a few basics.
Keep it simple. A plain background behind a talking head or a product demonstration is very effective — the viewer’s attention stays on the subject. Also, video with a plain background compresses better for streaming versus a background with lots of details and colors.
Read More
Online video is one of today’s most engaging and powerful social-media marketing mediums.
It’s a wonderful tool for showing what your company does, explaining how your products work and spotlighting customer testimonials. Many businesses want to use video to help them market their products and services but don’t know how to do it well.
To be effective, a Web video has to look good, sound clean, and be short.
You don’t have to hire a professional video producer to shoot your online videos. You can do it yourself if you just remember a few basics.
Keep it simple. A plain background behind a talking head or a product demonstration is very effective — the viewer’s attention stays on the subject. Also, video with a plain background compresses better for streaming versus a background with lots of details and colors.
Read More
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