Integrating email marketing and search marketing programs can yield big results, but many companies aren't yet taking advantage of this powerful combination.
“Integration is one of ... the most effective strategies,” said George DiGuido, VP-email marketing at digital marketing services agency Zeta Interactive. “While the two channels are talked about extensively as silos, we rarely hear clients talk about the two as integrated channels.”
Those marketers looking to more intimately link search and email marketing can get started with the following four tips, DiGuido said.
Customize search landing pages. Paid search results very often link to a customized landing page, DiGuido said, but more often than not there's just a form that captures information for the sales team while overlooking the email marketing opportunities.
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“Integration is one of ... the most effective strategies,” said George DiGuido, VP-email marketing at digital marketing services agency Zeta Interactive. “While the two channels are talked about extensively as silos, we rarely hear clients talk about the two as integrated channels.”
Those marketers looking to more intimately link search and email marketing can get started with the following four tips, DiGuido said.
Customize search landing pages. Paid search results very often link to a customized landing page, DiGuido said, but more often than not there's just a form that captures information for the sales team while overlooking the email marketing opportunities.
Read More
1 comment:
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Marketing Agency Sydney
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