Online Marketing Analyst

Online Marketing Analyst Responsibilities include:

Plan and organize major acquisition marketing programs and assist in the development by agencies and internal team.
Facilitate the review of current web site analytic capabilities and how data flows between top of funnel ad serving through back end financial metrics to provide accurately and timely reporting metrics and analysis to provide to Acquisition Team for full circle optimization and attribution modeling of display, email, mobile, and social media marketing.
Track campaign results and performance of online acquisition efforts including direct marketing metrics of cost per click (CPC), cost per lead (CPL), cost per account (CPA), and ROI
Own relationships with ad serving firm, web site analytics firm, working closely with regional marketing managers to actively monitor, analyze, and optimize global advertising campaigns’ performance and recommend adjusting messaging, promotional efforts and other elements to cater to local markets, while leveraging global or regional programs.
Leverage web site analytics, third party research and internal reporting to improve targeting and lower acquisition costs.
Partner with web and product teams to make recommendations for changes, enhancements to improve acquisition programs and overall customer experience.

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Reasons for Online Marketing Failure, and Overcoming Them

Online marketing isn't something you can just through in. These campaigns, just like traditional marketing, require thought.

Online marketing demands that entrepreneurs continue to innovate and evolve. Be it creatively repackaging products, promotions of services etc, a bit of freshness is sure to create an interest in your business. However, entrepreneurs are often found to refrain or limit their creativity unknowingly.

TJ Philpott, blogger and Internet entrepreneur, believes that the opportunities for creative online marketing are unlimited, and that small or medium business owners need to explore and to come up with new ideas to get the strategy right.

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Successful online marketing requires letting go

Did you know that every piece of content and conversation that you publish online can help you build your business, brand and career? Content marketing is a powerful marketing tool, but it can reach its full potential only if you're brave enough to give up control of your content and the online conversation related to it. You need to make the commitment to allow the conversation and your content to flow in order to gain maximum exposure and growth from your efforts.

The following explanation of this concept comes from Content Marketing for Dummies (Wiley, 2011) which can help you learn how to use content marketing to build your business, brand and career.

One of the most common mistakes in content marketing is using a gateway that people must go through in order to access content. For example, many people keep their social networking and Twitter profiles private and many businesses require that people provide their e-mail addresses in order to access their newsletters, white papers, ebooks, and so on. For maximum exposure, sharing, and conversations, you need to remove those gateways. Collecting email addresses and hiding your best content behind such a requirement is an old-school concept. Today, the opportunities that you gain by eliminating these gateways and allowing your best content to spread far and wide are significantly greater than the opportunities that a list of e-mail addresses can deliver.

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E-Web Marketing Ranks #2 in BRW Best Places to Work 2011

Every year, BRW joins forces with The Great Places to Work Institute to perform one of the most intensive employee surveys and culture audits in corporate Australia. As a first-time entry in 2010, E-Web Marketing was ranked as #7. This year, E-Web Marketing came in as the #2 place to work in Australia. This is an incredible accomplishment for a company of only 42 employees, coming up against international corporations.

“We are really honoured and proud to achieve the #2 ranking just behind Google,” says CEO Gary Ng. “When we first launched E-Web Marketing, we wanted to create an environment where people will look forward to coming to work on Monday morning. A work place where people can thrive on challenge, be inspired by a learning environment, enjoy the satisfaction of being able to help people and have fun in doing so.”

Our place among the top places to work in Australia is testament not only to the surface-level ‘perks’ such as our napping room, themed departments, ping pong table, video games and company events, but largely also to the structure of E-Web Marketing. Our company vision, “We exist to bring Happiness, Success & Fun to everyone we encounter. We are E-Web Marketing”, incorporates a supportive management team, programs to empower and build all members’ potentials, and the opportunity to make a difference not just to our peers but to our clients and the wider business community as well.

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Online marketing, e-commerce the focus of SEMA symposium

Proven strategies and best practices for online marketing, multimedia, sales and e-commerce will make up the agenda at SEMA’s Technology Symposium July 27 in Long Beach, Calif.

The event, scheduled to take place from 10 a.m.-4 p.m. at the Renaissance Hotel, is meant to improve participants’ understanding of how to use technology to support different aspects of their business.

“Given today’s competitive marketplace, companies are relying more and more on emerging technologies for brand building, lead generation and in some cases, as a primary source of commerce,” said Tyler Tanaka, vice president of business development at Cie Digital Labs. “Technology is continuing to revolutionize the way business is conducted in the automotive aftermarket and our members’ businesses are ever changing as a result. We want to give them the necessary tools to be prepared, understand and take advantage of the potential opportunities that exist while doing business in today's digital world.”

The SEMA Street Performance Council (SPC) developed the symposium, which SEMA said has grown into a premier business development forum. In this year’s event, participants will be able to take part in five sessions covering the following topics:

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Gazzang Names Heidi Farris Director of Online Marketing

Gazzang, Inc., the company securing data in the cloud, today announced the appointment of Heidi Farris as director of online marketing, where she will oversee web, email and social media programs, including demand and lead generation.

Farris brings more than ten years of experience in demand generation at high-growth software companies. Most recently she served as senior Internet marketing manager at SolarWinds SWI -0.31% , where she was responsible for high-volume lead generation for inside sales utilizing various online marketing channels. She led an award-winning email marketing team and was consistently recognized for producing data-driven marketing programs that directly impacted the bottom line. Prior to SolarWinds, Farris was marketing programs director at Cooper Marketing Solutions, where she drove the go-to-market strategy for product launches, conducted market research and developed competitive analysis. Earlier in her career she was a production manager at TV Guide Network.

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How To Make YouTube Part Of Your Social Media Marketing

Small businesses often don't appreciate all the benefits of online video--and especially YouTube--to their social media marketing. Here are some expert tips on how to use YouTube to your advantage.

Small businesses often don't appreciate all the benefits of online video--and especially YouTube--to their social media marketing. Here are some expert tips on how to use YouTube to your advantage.

Julie Perry is the social media director at BLASTmedia, a PR and social media firm that works with companies on their YouTube strategies. She recently shared some of her top tips on how you can get the most out of your YouTube channel.
1. Make sure that YouTube is part of your social media marketing.

"When I start talking to a potential client, the first words out of their mouth are always 'Twitter' and 'Facebook.' They'll say, 'We've heard we need to be there. We heard this is a place where we need to be.'

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Venture Bets on Chance Online Gambling Comes to U.S.

U.S. Digital Gaming, a venture backed by prominent casino executives, on Monday is expected to name Jon Richmond, a former entertainment industry executive, as its new CEO—placing a bet that online gambling will become legal in the U.S.

U.S. Digital Gaming was founded in 2009 by former casino executive Richard Bronson, who once ran development operations for casino impresario Steve Wynn's former company, Mirage Resorts, and remains close to Mr. Wynn.

The company, which currently has no revenue stream, is trying to position itself as a provider of all the services other companies would need to run online gambling sites, including software and guidance on laws and licensing rules.

It also expects to run Web sites for clients and handle marketing and advertising operations for them.

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When it Comes to Marketing on Social Media, Consistency is Key

The numbers behind the social networking surge are startling: Facebook has more than 600 million active monthly users that the Web site reports spend close to 22 billion minutes daily on the site. While those numbers sound mind-numbingly high, small businesses should see them as dollar signs.

Clara Shih, author of The Facebook Era and the founder of social media company Hearsay Social, said Facebook has given rise to a new consumer psychology and businesses need to embrace the new-found accessibility by making sure their social media practices work in their favor rather than an uncontrolled liability.

Shih offered the following tips for small businesses on how to embrace social media to generate business and boost their bottom lines:

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Cendyn Wins Five IMA Awards for Social Marketing and Web Development

Cendyn Earns Coveted Interactive Media Awards for Outstanding Achievement with The Breakers Palm Beach, Hotel Le St. James, Universal Hollywood, and Abbington Banquets

Cendyn, a full service hospitality sales and hotel internet marketing agency, won five coveted IMA Outstanding Achievement awards for the elegant, engaging, and-most importantly-effective online identities created by the company for four of its valued clients. The Breakers Palm Beach, Hotel Le St. James, Universal Hollywood Events, and Abbington Banquets earned the highly competitive Interactive Media Awards™(IMA) in the Social Networking and Website development. Click here to learn more about Cendyn marketing solutions.

The IMA Awards are conferred by the web professionals of the Interactive Media Council, Inc. to recognize the highest standards of excellence in website design and development. Cendyn is the leading single-source provider of turnkey online internet marketing solutions that increase profitability for hotel companies.

Cendyn distinguishes clients in a crowded online market
"In an era of anywhere/anytime web access and mobile devices, a hospitality company must engage customers with both practicality and imagination to distinguish itself in the crowded online world," says Robin Deyo, Executive Vice President of Cendyn. "We are honored to be recognized for striking this balance for four important clients-The Breakers Palm Beach, Abbington Banquets, Universal Hollywood Events and Hotel Le St. James. Cendyn is grateful for our partnership with them."

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Google Set To Acquire Online Marketing Firm

Google has set its sights on buying online ad optimization firm Admeld, according to reports out this week.

If the sale goes through, Google could use Admeld in conjunction with their DoubleClick ad exchange to help publishers choose ads in real-time across ad networks and exchanges, with the option to go with the highest bidder.

Details are yet to be confirmed by either Google or Admeld, but, according to the New York Times Blog, the price could be in the area of $400 million.

Apparently this isn’t the first time Google has tried to buy the display ad company.

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Confidence in small business Internet marketing

Entrepreneurs and small businesses often struggle to work out the best way to begin an effective Internet marketing campaign for their business. The answer isn't immediately straightforward because as any good online marketer will tell you, the marketing you do depends on what you want to achieve.

In addition, many people shy away from aggressive marketing because it requires, to some extent, that you put yourself out there. Opening yourself up for criticism or disparaging comments is an especial concern for people who are not used to creating content online. Accordingly, many small businesses stick to less effective techniques because they are perceived to be "less likely to attract personal criticism".

While it can be hard to take the plunge and start getting your name out there, it is really important you do so as quickly as possible. The sooner you start writing content regularly, the sooner you will get better at it, and the sooner you will build up a good base of SEO enhanced, useful and relevant content that will generate organic search traffic and boost your PageRank.

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Announcing 2 Day Boot Camp: Social Media Marketing and Internet Marketing Training in Cincinnati

Boot Camp Digital (www.bootcampdigital.com), a market leader of custom social media marketing training programs invites business professionals to its most popular and top rated 2 Day Boot Camp: Social Media Marketing and Internet Marketing Training on June 23rd and 24th, 2011 from 9:00 AM - 5:00 PM at Boot Camp Digital’s Cincinnati Training Facility located at 1600 Main Street, Cincinnati.

During this extremely popular 2-day training class business professionals learn exactly how to use internet marketing and social media to grow their business. The course is designed for both the new to social media as well as the avid user. With over 700 million users on Facebook and more people checking Facebook each day than listening to the radio or reading a newspaper, you can’t afford to ignore social media any longer.

The course includes Social Media 101, Internet Marketing 101 and Social Media Marketing Training. 2-Day Boot Camp is designed to ensure that the training has a lasting sustainable impact on its clients. In addition to the training, each participant receives a Social Media Workbook and Action Plan that is designed to enable easy implementation of the subject in everyday business. Participants also receive a copy of Krista Neher’s bestselling book – Social Media Field Guide, free lunch both days of training and the opportunity to network with other business professionals attending the course.

“In this day and age it's absolutely crucial to integrate social media tools into your marketing strategy. The key to success is not only to understand the principles of social media but have an action plan so that you can start growing your business immediately.” says Krista Neher, Boot Camp Digital CEO.

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An exceptional marketing year in review

Commercial sales stood at 22.7 million metric tons (MMT), the lowest total in 29 years. With what appeared to be abundant supplies of lower priced Black Sea wheat, most analysts and the U.S. Department of Agriculture (USDA) had similar expectations for 2010/11.

USDA’s initial 2010/11 estimates showed only a slight increase in U.S. wheat exports to 24.5 MMT.

News about dry conditions in Russia, Ukraine and Kazakhstan first appeared in June 2010 and grew more ominous through July. Then, just as importers were absorbing the potential impact of the deepening drought, Russia’s government shocked the markets by halting wheat and feed grain exports. Ukraine and Kazakhstan quickly implemented grain export quotas.

Because the importers that were counting on Black Sea supplies are kept informed through the 15 overseas offices for U.S. Wheat Associates (USW), they knew they could rely on the U.S. wheat supply to meet their needs immediately and throughout the marketing year. In just one month, USDA’s U.S. export projection jumped more than 40 percent to 32.7 MMT.

That number continued to grow as additional weather problems affected the Canadian, German and Australian wheat crops. Ultimately, U.S. commercial export sales reached 35.3 MMT in 2010/11, a 56 percent increase from 2009/10 and the highest level since 1992/93.

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Europe shows rapid online marketing growth

Display direct marketing has shown an average growth rate of 21.3 per cent in the past year, according to the Internet Advertising Bureau (IAB) Europe.
The marketing channel has overtaken search advertising in Europe as the fastest growing online marketing method, enjoying growth rates of 20 per cent and above in many countries.

Online advertising spending totalled €17.7 billion (£15.7 billion) compared to €15.3 billion (£13.6 billion) in 2009, and included video, mobile and social media contributions.

The research compiled by IHS Screen Digest was conducted in 25 countries, showing that the UK, France, Netherlands, Germany, Italy and Spain accounted for almost three-quarters of total online ad spending.

Alain Heureux, president and chief executive officer of IAB Europe, claimed that the effects of creative online advertising campaigns are finally being realised.

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Mobile advertising, commerce becoming heavy hitters

Nearly one-third (31%) of consumers are now smartphone users, helping to push the consumption of content and the increase in advertising dollars. Smartphone adoption saw a 20% increase year over year.

"[Mobile advertising] is quickly gaining importance as new advertisers come into the field," said Hans Fredericks, comScore Vice President. "The acceleration of mobile media consumption, driven by adoption of smartphones, 3G/4G networks and unlimited data plans, provides a ripe environment for advertisers looking to reach consumers through a variety of platforms including mobile browsers, apps and SMS. As consumer usage and technology continue to advance, look for advertising to play an increasingly important role in the development of the mobile ecosystem."

According to comScore's research mobilecontent and mobile publishing accounts for about half of display ads, but consumer discretionary is also high at 26%. Impressions are also served in information technology, financials and telecom services. For consumers, mobile browsers and downloaded apps are nearly equal (82% vs. 85%) in use.

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Consumers still see relevancy with email marketing

Marketers looking for a relevant channel to reach consumers should aim to extend content and boost revenue with email marketing. Even with the gains of social media and mobile marketing, consumers still see email as a valuable channel, and it claims the second greatest influence on online traffic, recent data revealed.

Email still remains the preferred method through with 74 percent of online adults wishing to receive communication, according to Epsilon. Additionally, email conversion rates reached a three-year peak in the first quarter of 2011, at 3 percent.

According to a statement by Natalie Giddings of email campaign firm Pollen Marketing, this channel remains to be the highest performing online marketing channel. It is also the easiest for firms to track and monitor.

However, firms often experience difficulty in determining where to begin their campaigns and which aspects to optimize. When examining their efforts, companies should focus on the timing of a campaign, keeping copy short and pointed and ensuring that messages are optimized for mobile platforms so as not to miss out on the on-the-go consumer.

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7 Tips on Matching Your Online and Offline Marketing

With many businesses having both an offline, as well as an online presence, much of the time the two operate as 2 separate entities. Having the two elements work hand in hand can really give your business a boost, as what the customer sees in one area will be reinforced in full on the other.

I’ve outlined 7 handy tips that will help you to integrate both aspects of your business, and blur the line between your offline marketing, and online.

1. Use the same messages and slogans

If you have a particular business slogan, or catch phrase, make sure it appears on any marketing that you do, whether it is offline or online. This will allow your marketing message to remain consistent across the board.

If you have slogans running in specific offline campaigns, you can also have these appear on your website as the offline campaign is running.

2. Have a consistent look and feel

Your offline marketing should match with your website, and other online marketing.

This can apply to colour schemes, logos, fonts on headings etc.

Matching these up will keep your brand consistent, and make it easier for customers to recognise your business.

3. Incorporate your web address into all marketing activities.

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Precision Mirror And Glass Names New Houston Online Marketing Manager

Precision Glass and Mirror owner Bobby Garcia announces that Jon Sterling is their new online marketing and sales manager. This move to hire in house help to increase online visibility to drive leads and sales to the company comes at a time when traditional printed advertising in the form of yellow page ads, direct mailers, and bill boards have not been presenting the positive return on investment that they have had in the past years. Bobby realized that he was saving money in advertising currently, but new incoming business had started to lessen.

He says that having Jon come on board with his twenty-nine years of offline, and online sales, marketing, and search engine optimization experience has already had a positive effect in the few weeks since implementation of the position. The residential and commercial Glass Houston service industry is a highly competitive arena, and keeping their visibility high is key to success. Other companies in the Bayou City may have to follow suit to keep their names, and phone numbers in front of the same-targeted market.

Some may think that this could and should be outsourced, to save the hassle of extra expenses when it comes to having an extra employee show up at the office everyday. The truth is that Bobby did the math, and returns will exponentially be higher, than just occasionally have a SEO/SEM contractor give their glass website a little tweak or boost.

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The importance of social media for marketing to women

According to the American Academy of Family Physicians, 90% of U.S. adult women are responsible for health-care decisions for themselves and their spouses/significant others, children, and/or adult relatives. This includes dental care. Unfortunately, many dentists fail to market effectively to women. In many cases, they actually alienate the very demographic they are trying to target.

Women have more control over purchasing decisions and spending power than ever before. In fact, women-owned small businesses contribute more than $3 trillion to the economy annually.

Female consumers are also the most likely demographic to use social networks when making purchasing decisions. When it comes to personal health and their loved ones, women are much more likely to be influenced by their peers in choosing a provider.

In the U.S., 56 million women use Facebook on a regular basis. This makes the social networking platform one of the most valuable tools when it comes to introducing yourself and your practice. There are many different ways to effectively attract women to your practice using Facebook:

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Online Marketing: How to Build a Website to Make Money

Rapid Cash Tornado is an interesting new internet marketing learning tool to learn and create successful websites for Online Marketing.

Created by the trio of Salman Sadiq, Imran Sadiq and Simon Woodington, Rapid Cash Tornado has software that helps create new automated WordPress websites with 15 plug-ins, giving a boost to online marketing businesses. For an internet newbie or even those who can find their way around the web, Rapid Cash Tornado is a goldmine of information that will teach you to create affiliate websites where you can sell stuff online, with links and strategies that are used by top sites like Amazon, Ebay and Clickbank for Online Marketing purposes.

Online Marketing has evolved over the years and new ideas to easily build and operate your own website, build links and monetize your website successfully is no longer the domain only of net gurus and computer professionals. Even the layperson can achieve that with training obtained from programs like Rapid Cash Tornado.

Rapid Cash Tornado is about developing websites using wordpress themes, and the inbuilt software will help create 15 plug-ins that are useful tools for a visitor who wants to look for products through the website.

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2011 Online Marketing Summit International & Regional Tour, San Francisco, CA

Why attend Online Marketing Summit?
The Online Marketing Summit returns bigger and better than ever before with more topics, more cities and more networking opportunities.

Day 1: Online Marketing Boot Camp: Accelerate your learning and choose from 12 intensive, interactive workshops offered the day before the main OMS conference.
Day 2: OMS Conference Day. Attend sessions across 3 tracks covering online marketing best practices and case studies presented by industry thought-leaders.
Day 3: Post-Conference: Social Media Workshops. Go beyond introductory courses and receive intensive intermediate and advanced social media training at these partner workshops.

Bonus Event: OMS Chicago attendees get free admission to the Integrated Marketing & Tech Expo.

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