Marketers looking for a relevant channel to reach consumers should aim to extend content and boost revenue with email marketing. Even with the gains of social media and mobile marketing, consumers still see email as a valuable channel, and it claims the second greatest influence on online traffic, recent data revealed.
Email still remains the preferred method through with 74 percent of online adults wishing to receive communication, according to Epsilon. Additionally, email conversion rates reached a three-year peak in the first quarter of 2011, at 3 percent.
According to a statement by Natalie Giddings of email campaign firm Pollen Marketing, this channel remains to be the highest performing online marketing channel. It is also the easiest for firms to track and monitor.
However, firms often experience difficulty in determining where to begin their campaigns and which aspects to optimize. When examining their efforts, companies should focus on the timing of a campaign, keeping copy short and pointed and ensuring that messages are optimized for mobile platforms so as not to miss out on the on-the-go consumer.
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Email still remains the preferred method through with 74 percent of online adults wishing to receive communication, according to Epsilon. Additionally, email conversion rates reached a three-year peak in the first quarter of 2011, at 3 percent.
According to a statement by Natalie Giddings of email campaign firm Pollen Marketing, this channel remains to be the highest performing online marketing channel. It is also the easiest for firms to track and monitor.
However, firms often experience difficulty in determining where to begin their campaigns and which aspects to optimize. When examining their efforts, companies should focus on the timing of a campaign, keeping copy short and pointed and ensuring that messages are optimized for mobile platforms so as not to miss out on the on-the-go consumer.
Read More
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