Precision Glass and Mirror owner Bobby Garcia announces that Jon Sterling is their new online marketing and sales manager. This move to hire in house help to increase online visibility to drive leads and sales to the company comes at a time when traditional printed advertising in the form of yellow page ads, direct mailers, and bill boards have not been presenting the positive return on investment that they have had in the past years. Bobby realized that he was saving money in advertising currently, but new incoming business had started to lessen.
He says that having Jon come on board with his twenty-nine years of offline, and online sales, marketing, and search engine optimization experience has already had a positive effect in the few weeks since implementation of the position. The residential and commercial Glass Houston service industry is a highly competitive arena, and keeping their visibility high is key to success. Other companies in the Bayou City may have to follow suit to keep their names, and phone numbers in front of the same-targeted market.
Some may think that this could and should be outsourced, to save the hassle of extra expenses when it comes to having an extra employee show up at the office everyday. The truth is that Bobby did the math, and returns will exponentially be higher, than just occasionally have a SEO/SEM contractor give their glass website a little tweak or boost.
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He says that having Jon come on board with his twenty-nine years of offline, and online sales, marketing, and search engine optimization experience has already had a positive effect in the few weeks since implementation of the position. The residential and commercial Glass Houston service industry is a highly competitive arena, and keeping their visibility high is key to success. Other companies in the Bayou City may have to follow suit to keep their names, and phone numbers in front of the same-targeted market.
Some may think that this could and should be outsourced, to save the hassle of extra expenses when it comes to having an extra employee show up at the office everyday. The truth is that Bobby did the math, and returns will exponentially be higher, than just occasionally have a SEO/SEM contractor give their glass website a little tweak or boost.
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