Thursday, June 02, 2011

The importance of social media for marketing to women

social media to women
According to the American Academy of Family Physicians, 90% of U.S. adult women are responsible for health-care decisions for themselves and their spouses/significant others, children, and/or adult relatives. This includes dental care. Unfortunately, many dentists fail to market effectively to women. In many cases, they actually alienate the very demographic they are trying to target.

Women have more control over purchasing decisions and spending power than ever before. In fact, women-owned small businesses contribute more than $3 trillion to the economy annually.

Female consumers are also the most likely demographic to use social networks when making purchasing decisions. When it comes to personal health and their loved ones, women are much more likely to be influenced by their peers in choosing a provider.

In the U.S., 56 million women use Facebook on a regular basis. This makes the social networking platform one of the most valuable tools when it comes to introducing yourself and your practice. There are many different ways to effectively attract women to your practice using Facebook:

Read More

No comments: