Online Marketing Analyst Responsibilities include:
Plan and organize major acquisition marketing programs and assist in the development by agencies and internal team.
Facilitate the review of current web site analytic capabilities and how data flows between top of funnel ad serving through back end financial metrics to provide accurately and timely reporting metrics and analysis to provide to Acquisition Team for full circle optimization and attribution modeling of display, email, mobile, and social media marketing.
Track campaign results and performance of online acquisition efforts including direct marketing metrics of cost per click (CPC), cost per lead (CPL), cost per account (CPA), and ROI
Own relationships with ad serving firm, web site analytics firm, working closely with regional marketing managers to actively monitor, analyze, and optimize global advertising campaigns’ performance and recommend adjusting messaging, promotional efforts and other elements to cater to local markets, while leveraging global or regional programs.
Leverage web site analytics, third party research and internal reporting to improve targeting and lower acquisition costs.
Partner with web and product teams to make recommendations for changes, enhancements to improve acquisition programs and overall customer experience.
Facilitate the review of current web site analytic capabilities and how data flows between top of funnel ad serving through back end financial metrics to provide accurately and timely reporting metrics and analysis to provide to Acquisition Team for full circle optimization and attribution modeling of display, email, mobile, and social media marketing.
Track campaign results and performance of online acquisition efforts including direct marketing metrics of cost per click (CPC), cost per lead (CPL), cost per account (CPA), and ROI
Own relationships with ad serving firm, web site analytics firm, working closely with regional marketing managers to actively monitor, analyze, and optimize global advertising campaigns’ performance and recommend adjusting messaging, promotional efforts and other elements to cater to local markets, while leveraging global or regional programs.
Leverage web site analytics, third party research and internal reporting to improve targeting and lower acquisition costs.
Partner with web and product teams to make recommendations for changes, enhancements to improve acquisition programs and overall customer experience.
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