Gazzang, Inc., the company securing data in the cloud, today announced the appointment of Heidi Farris as director of online marketing, where she will oversee web, email and social media programs, including demand and lead generation.
Farris brings more than ten years of experience in demand generation at high-growth software companies. Most recently she served as senior Internet marketing manager at SolarWinds SWI -0.31% , where she was responsible for high-volume lead generation for inside sales utilizing various online marketing channels. She led an award-winning email marketing team and was consistently recognized for producing data-driven marketing programs that directly impacted the bottom line. Prior to SolarWinds, Farris was marketing programs director at Cooper Marketing Solutions, where she drove the go-to-market strategy for product launches, conducted market research and developed competitive analysis. Earlier in her career she was a production manager at TV Guide Network.
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Farris brings more than ten years of experience in demand generation at high-growth software companies. Most recently she served as senior Internet marketing manager at SolarWinds SWI -0.31% , where she was responsible for high-volume lead generation for inside sales utilizing various online marketing channels. She led an award-winning email marketing team and was consistently recognized for producing data-driven marketing programs that directly impacted the bottom line. Prior to SolarWinds, Farris was marketing programs director at Cooper Marketing Solutions, where she drove the go-to-market strategy for product launches, conducted market research and developed competitive analysis. Earlier in her career she was a production manager at TV Guide Network.
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