Did you know that every piece of content and conversation that you publish online can help you build your business, brand and career? Content marketing is a powerful marketing tool, but it can reach its full potential only if you're brave enough to give up control of your content and the online conversation related to it. You need to make the commitment to allow the conversation and your content to flow in order to gain maximum exposure and growth from your efforts.
The following explanation of this concept comes from Content Marketing for Dummies (Wiley, 2011) which can help you learn how to use content marketing to build your business, brand and career.
One of the most common mistakes in content marketing is using a gateway that people must go through in order to access content. For example, many people keep their social networking and Twitter profiles private and many businesses require that people provide their e-mail addresses in order to access their newsletters, white papers, ebooks, and so on. For maximum exposure, sharing, and conversations, you need to remove those gateways. Collecting email addresses and hiding your best content behind such a requirement is an old-school concept. Today, the opportunities that you gain by eliminating these gateways and allowing your best content to spread far and wide are significantly greater than the opportunities that a list of e-mail addresses can deliver.
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The following explanation of this concept comes from Content Marketing for Dummies (Wiley, 2011) which can help you learn how to use content marketing to build your business, brand and career.
One of the most common mistakes in content marketing is using a gateway that people must go through in order to access content. For example, many people keep their social networking and Twitter profiles private and many businesses require that people provide their e-mail addresses in order to access their newsletters, white papers, ebooks, and so on. For maximum exposure, sharing, and conversations, you need to remove those gateways. Collecting email addresses and hiding your best content behind such a requirement is an old-school concept. Today, the opportunities that you gain by eliminating these gateways and allowing your best content to spread far and wide are significantly greater than the opportunities that a list of e-mail addresses can deliver.
Read More
1 comment:
Thanks for sharing this great Blog. Online marketing is focused on creating trust with your target audience to be able to change them into customers.
Affiliate marketing
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