Display direct marketing has shown an average growth rate of 21.3 per cent in the past year, according to the Internet Advertising Bureau (IAB) Europe.
The marketing channel has overtaken search advertising in Europe as the fastest growing online marketing method, enjoying growth rates of 20 per cent and above in many countries.
Online advertising spending totalled €17.7 billion (£15.7 billion) compared to €15.3 billion (£13.6 billion) in 2009, and included video, mobile and social media contributions.
The research compiled by IHS Screen Digest was conducted in 25 countries, showing that the UK, France, Netherlands, Germany, Italy and Spain accounted for almost three-quarters of total online ad spending.
Alain Heureux, president and chief executive officer of IAB Europe, claimed that the effects of creative online advertising campaigns are finally being realised.
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The marketing channel has overtaken search advertising in Europe as the fastest growing online marketing method, enjoying growth rates of 20 per cent and above in many countries.
Online advertising spending totalled €17.7 billion (£15.7 billion) compared to €15.3 billion (£13.6 billion) in 2009, and included video, mobile and social media contributions.
The research compiled by IHS Screen Digest was conducted in 25 countries, showing that the UK, France, Netherlands, Germany, Italy and Spain accounted for almost three-quarters of total online ad spending.
Alain Heureux, president and chief executive officer of IAB Europe, claimed that the effects of creative online advertising campaigns are finally being realised.
Read More
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