With many businesses having both an offline, as well as an online presence, much of the time the two operate as 2 separate entities. Having the two elements work hand in hand can really give your business a boost, as what the customer sees in one area will be reinforced in full on the other.
I’ve outlined 7 handy tips that will help you to integrate both aspects of your business, and blur the line between your offline marketing, and online.
1. Use the same messages and slogans
If you have a particular business slogan, or catch phrase, make sure it appears on any marketing that you do, whether it is offline or online. This will allow your marketing message to remain consistent across the board.
If you have slogans running in specific offline campaigns, you can also have these appear on your website as the offline campaign is running.
2. Have a consistent look and feel
Your offline marketing should match with your website, and other online marketing.
This can apply to colour schemes, logos, fonts on headings etc.
Matching these up will keep your brand consistent, and make it easier for customers to recognise your business.
3. Incorporate your web address into all marketing activities.
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