The numbers behind the social networking surge are startling: Facebook has more than 600 million active monthly users that the Web site reports spend close to 22 billion minutes daily on the site. While those numbers sound mind-numbingly high, small businesses should see them as dollar signs.
Clara Shih, author of The Facebook Era and the founder of social media company Hearsay Social, said Facebook has given rise to a new consumer psychology and businesses need to embrace the new-found accessibility by making sure their social media practices work in their favor rather than an uncontrolled liability.
Shih offered the following tips for small businesses on how to embrace social media to generate business and boost their bottom lines:
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Clara Shih, author of The Facebook Era and the founder of social media company Hearsay Social, said Facebook has given rise to a new consumer psychology and businesses need to embrace the new-found accessibility by making sure their social media practices work in their favor rather than an uncontrolled liability.
Shih offered the following tips for small businesses on how to embrace social media to generate business and boost their bottom lines:
Read more:
1 comment:
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