Tuesday, July 05, 2011

Can Google+ Bring Online Marketing Strands Together?

online marketing
Until now, there have been two very distinct strands to online marketing, informed by the two giants of their fields – Google and Facebook.

The search engine giant has always been the undisputed ruler of the SEO marketing world, with Yahoo and Bing coming a clear second, while Facebook – along with Twitter – have been instrumental in pushing social media to the forefront of all successful online marketing strategies.

Now everything is likely to change again as the two strands come together, thanks to the launch of Google’s very own social network, Google+.

Google+ has already been the victim of its own success, going over capacity within two days of its launch and necessitating a temporary halt until it could recalibrate its systems.

Experts are saying that Google+ could herald a new dawn for online marketing, bridging the gap between such business-orientated networks, such as LinkedIn, and the more casual friends networks like Facebook.

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