Sunday, July 10, 2011

Online marketing mistakes every business should avoid

online marketing
This is a continued series of marketing articles explaining all seven online marketing mistakes.

Last month the first mistake was explained: "Your website's call to action stinks." This column will cover the second and third mistakes.

Not gathering email addresses

I recently had a conversation with a business owner who we'll call John. John wasn't anything special, he had an average business with an average income. He worked about 60 hours a week and spent the weekend at home with his family.

His company was a service business and he provided a good service that helped his clients. He was good at what he did.

There was a sales problem. He wasn't getting enough clients. This is something most business owners can relate to. At times it's hard to bring customers or clients through the door.

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