Social media is a great tool to help increase awareness of your brand, participate in thoughtful industry discussions, and engage with potential customers. If used correctly, social media can do wonders for your reputation and credibility.
It is worthwhile to register a Twitter, Facebook, and Linkedin account under your business name. But, know that not all of these outlets will be suitable for all businesses. Try different strategies and see what works. Businesses that involve customers’ personal life or hospitality (e.g. hair salons, restaurants) may find the most success on Facebook, while IT consultants may find the most success on Linkedin.
Whichever site(s) you choose as your focus, remember that the primary goals are responsiveness and engagement. Share your knowledge and insight; contribute to the discussion; interact with users. Be active on your page and work to garner likes and comments, so that potential customers will continue to see your updates. This type of engagement will help to build up a network of people who know who you are, recommend you to others, and link to your site.
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It is worthwhile to register a Twitter, Facebook, and Linkedin account under your business name. But, know that not all of these outlets will be suitable for all businesses. Try different strategies and see what works. Businesses that involve customers’ personal life or hospitality (e.g. hair salons, restaurants) may find the most success on Facebook, while IT consultants may find the most success on Linkedin.
Whichever site(s) you choose as your focus, remember that the primary goals are responsiveness and engagement. Share your knowledge and insight; contribute to the discussion; interact with users. Be active on your page and work to garner likes and comments, so that potential customers will continue to see your updates. This type of engagement will help to build up a network of people who know who you are, recommend you to others, and link to your site.
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