Since the days of the early search engines, the science of Internet Marketing has always been a rapidly evolving field of specialization. Initially focusing on keyword selection and on-site search engine optimization (SEO) around those search terms, SEO has evolved to also now include a wide facet of off-site techniques for generating high quality back-links.
As the search engines matured and online competition increased, we saw the introduction of paid inclusion advertising programs such as Google Adwords and Yahoo SEM which gave paying customers the opportunity to achieve a front page positions through bidding on key terms in a complicated online auctioning system, however again, as competition increased for this service, many terms became quite costly and as such marketers began to search for more cost effective alternatives for traffic generation.
With Facebook and the advent of social media, Internet marketers entered a new era for targeting their prospective customers. Moving away from conventional keywords alone, social media enabled marketers to form their advertising strategies around the individuals' rich demographic information, likes and interests. Through the Facebook platform, marketers could even harvest much of this information through applications and games development (such as the infamous vampire bite).
Businesses could create platform specific pages which set aside the need for conventional email lists in place of a one-click user opt-in "Like" system that allowed the business to directly market to a prospective client via their Facebook news feed.
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As the search engines matured and online competition increased, we saw the introduction of paid inclusion advertising programs such as Google Adwords and Yahoo SEM which gave paying customers the opportunity to achieve a front page positions through bidding on key terms in a complicated online auctioning system, however again, as competition increased for this service, many terms became quite costly and as such marketers began to search for more cost effective alternatives for traffic generation.
With Facebook and the advent of social media, Internet marketers entered a new era for targeting their prospective customers. Moving away from conventional keywords alone, social media enabled marketers to form their advertising strategies around the individuals' rich demographic information, likes and interests. Through the Facebook platform, marketers could even harvest much of this information through applications and games development (such as the infamous vampire bite).
Businesses could create platform specific pages which set aside the need for conventional email lists in place of a one-click user opt-in "Like" system that allowed the business to directly market to a prospective client via their Facebook news feed.
Read More
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