These days, if you're doing business, you've got to go social. As 'social media' morphs into 'social business,' the conversation is broadening within the enterprise. In addition to Marketing and Communications, we're now seeing Legal, HR, Customer Services, Sales, and other departments adopt social technologies both internally and externally. The adoption curve is maturing.
The world's leading companies are realizing that a solid grasp of social technologies and social platforms, along with the concepts of authenticity, transparency, and trust will become critical to building global brands, transforming product development, enabling real-time customer service, and fostering social collaboration with customers and key stakeholders.
From the beginning, way back in 2007, the term 'social media' rubbed some the wrong way. Just what is social media, anyway? Doesn't it mean Facebook, blogs, Twitter? Or is it more about the new communication platforms? Or about real-time? Or maybe it's just another term for 'digital media'?
When I was developing the curriculum for the Social Media Marketing class I teach with Karl Kasca for the UCLA Extension, we grappled with this as well. Back in 2007, we spent a lot of time in the first session defining 'social media,' and quite a lively discussion ensued. And today the market is still defining it.
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The world's leading companies are realizing that a solid grasp of social technologies and social platforms, along with the concepts of authenticity, transparency, and trust will become critical to building global brands, transforming product development, enabling real-time customer service, and fostering social collaboration with customers and key stakeholders.
From the beginning, way back in 2007, the term 'social media' rubbed some the wrong way. Just what is social media, anyway? Doesn't it mean Facebook, blogs, Twitter? Or is it more about the new communication platforms? Or about real-time? Or maybe it's just another term for 'digital media'?
When I was developing the curriculum for the Social Media Marketing class I teach with Karl Kasca for the UCLA Extension, we grappled with this as well. Back in 2007, we spent a lot of time in the first session defining 'social media,' and quite a lively discussion ensued. And today the market is still defining it.
Read More
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