Online marketing is an invaluable tool for businesses looking to increase awareness of their product and engage with potential customers. With an understanding of the resources available and a little bit of creativity, an online marketing strategy can be one of the most cost-effective ways of maximizing your business’s potential.
During the Business Startup show at London’s ExCeL centre in May, Simply Business partnered with PR agency 3 Monkeys and SEO agency Distilled to discuss some of the top marketing tips for people staring out in business. We have taken some of the top tips from the day and added some of our own and will be publishing them as a blog series over the next week. You can read the second tip of our seven-part series below.
2. Learn the ins and outs of Google.
With users today relying on Google for everything from their smallest needs to their biggest purchases, performing well in search engines should be one of the primary concerns of your online marketing campaign. If your site is at the top of search engines, you will see more visitor traffic, which inevitably translates to more business for your company.
There are many sites and online resources which can help you to maximise your search engine ranking. SEOmoz is one site with great resources and information to get you started. Tools like “On-Page Keyword Optimization” and “Keyword Difficulty” conduct analyses to identify which queries maximise your ranking potential, and which keywords are best to target. Google Webmaster Tools can also tell you the keywords that are most relevant to your site, the number of hits your site is getting for specific queries, and a list of websites that most often link to yours.
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During the Business Startup show at London’s ExCeL centre in May, Simply Business partnered with PR agency 3 Monkeys and SEO agency Distilled to discuss some of the top marketing tips for people staring out in business. We have taken some of the top tips from the day and added some of our own and will be publishing them as a blog series over the next week. You can read the second tip of our seven-part series below.
2. Learn the ins and outs of Google.
With users today relying on Google for everything from their smallest needs to their biggest purchases, performing well in search engines should be one of the primary concerns of your online marketing campaign. If your site is at the top of search engines, you will see more visitor traffic, which inevitably translates to more business for your company.
There are many sites and online resources which can help you to maximise your search engine ranking. SEOmoz is one site with great resources and information to get you started. Tools like “On-Page Keyword Optimization” and “Keyword Difficulty” conduct analyses to identify which queries maximise your ranking potential, and which keywords are best to target. Google Webmaster Tools can also tell you the keywords that are most relevant to your site, the number of hits your site is getting for specific queries, and a list of websites that most often link to yours.
Read More
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