Video content is increasing the online activity of Australian consumers according to a new report that suggests start-ups need to ramp up multimedia efforts.
A report by the Australian Communications and Media Authority revealed that Australian internet users downloaded an average of 18.8 gigabytes of data per user during the 2010 December quarter, which is equivalent to 120 hours streaming of video content online.
In the 2009 December quarter that figure was 14.6 gigabytes per user.
ACMA chairperson Chris Chapman said the surge was partly due to increased downloading of video content.
The report reveals that 5.5 million Australians accessed video streaming sites such as YouTube and Google Video from home during December 2010, compared to 5.1 million in March 2010.
According to research company Nielsen Online, YouTube ranks as the fourth most popular website in Australia, with Google number one.
Nielsen research revealed that almost three-quarters of Australian businesses are dedicating at least 10% of their budgets to social media marketing, with YouTube forming an increasingly important part of the mix.
Marketing consultant Farid Alhadi, who specializes in YouTube marketing, says no marketing strategy is complete without a multimedia presence.
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A report by the Australian Communications and Media Authority revealed that Australian internet users downloaded an average of 18.8 gigabytes of data per user during the 2010 December quarter, which is equivalent to 120 hours streaming of video content online.
In the 2009 December quarter that figure was 14.6 gigabytes per user.
ACMA chairperson Chris Chapman said the surge was partly due to increased downloading of video content.
The report reveals that 5.5 million Australians accessed video streaming sites such as YouTube and Google Video from home during December 2010, compared to 5.1 million in March 2010.
According to research company Nielsen Online, YouTube ranks as the fourth most popular website in Australia, with Google number one.
Nielsen research revealed that almost three-quarters of Australian businesses are dedicating at least 10% of their budgets to social media marketing, with YouTube forming an increasingly important part of the mix.
Marketing consultant Farid Alhadi, who specializes in YouTube marketing, says no marketing strategy is complete without a multimedia presence.
Read More
1 comment:
Youtube can show your services and products to potential customers so that they can see how they work and function before they purchase them.
social media for schools
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