Tuesday, July 19, 2011

Many small businesses unaware of the power of online marketing

small business
In a recent survey by Hennerberg Group, an internet marketing consultant, 28 percent of small businesses are unsure of the reach of their web site.

While more small businesses are beginning to use online marketing, more than 40 percent admit they need help improving SEO, and 37 percent need helping using social media platforms. Utilizing these newer forms of marketing gives small businesses cost efficient ways to increase visibility.

“The study reveals that small business owners realize they need small business marketing professional help to get better at marketing their business,” said Gary Hennerberg, president of Hennerberg Group.

However, sometimes professional marketing help isn’t in the budget for small business owners. SmallBizTrends.com provides small business owners some ways to learn about SEO without spending a dime.

SmallBizTrends.com suggests looking at SEO blogs such as the Google Webmaster Blog or Search Engine Land. Additional online resources include Google’s SEO Starter Guide, or forums such as WebMasterWorld or SEOBook.

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